One of the three customer drivers, the field accommodates the hundreds of car clubs, events and shows around Northern California. These events are constantly searching for existing venues that allow cars and crowds - and the resulting lawn damage. Few and far between, they are difficult to find and schedule, with parking lots being the common alternative. This impacts event quality, and families don’t want to attend and spend.

Our field is meticulously landscaped to provide a concours level experience to clubs, plus our other amenities. This is a common feature at European events but hasn’t yet been adopted in the US. The field acommodates 100-200 cars per acre, depending on lanes and space size.

Our business model charges for track laps, and events at the Field provide lap customers. Admittance is free - because a field full of cars and proud owners provides revenue from both laps and concessions. This makes the field a Trojan Horse source for potentially hundreds of cars per day as they participate in their club events.